Digital Media a Demise??

The following Fox Business News video was viewed by our class today:
Mottola: Digital Media Has Changed Music Industry


My comments below concerning the context of this video are below:

Alot of what he says makes sense from a Monday

morning quarterback type of aspect but I will tell 

him like I tell alot of DJ's who complain about  

someone who is able to get a laptop and some Serato, 

Torq, Vestax, Itch, Traxktor or other DJ software 

and some music and call themselves a DJ:

 

You cannot expect the times or technology to remain 

the same so that it can fit a mold that you like and 

can enjoy the benefits of.  Technology does change, 

times do change so what you have to do is be that 

much more better at your craft; have that much more 

respect for being a DJ and delivering music to a 

consumer so that the difference between the quality 

of what you do and the quality of what someone who 

just bought a laptop and some software is clearly 

evident.

 

There is much more demand for music than there are 

enough DJ's to fill it; this has created the 

environment where media had to go digital and an 

environment where someone off the street can buy the 

necessary equipment and call themselves a DJ.  The 

consumers change in habit with regards to 

consumption of music has demanded this so you cannot 

fault a person who wants to do their part in helping 

to fill this demand.

 

This same sentiment is applied to Digital Media; and 

it is also digital media that has made the above 

ability for someone to buy a laptop and some 

software and call themselves a DJ possible.

 

Consumers are tired of buying an album to only find 

one to maybe two good songs on it (especially after 

waiting months for the albums release after multiple 

single creeps to the market and delays of the albums 

release); its easy for record labels to cry foul 

when they feel that a quality product has been put 

on the store shelves for consumers to enjoy; but the 

consumer has responded by changing their purchasing 

habits.

 

What has to be done is stop blaming technology and 

actually blame the record labels for not paying 

proper attention to nor listening to what the 

consumer had to say about the product they were 

selling when it came to recorded music through 

proper strategic planning and alignment of the 

latest advances in music technology with the record 

labels goals and objectives.

 

The Beatles understood; that is why it took so long 

for Apple iTunes to get their catalog to sell in a 

digital format.

 

You have to now begin understanding 

and maintaining proper control over your product as 

a musician and as a record label you have to 

strategically plan out what you are going to do to 

make the Digital Media phenomena work for you and 

your investors while giving proper attention to the 

artists on your roster.